ST. LOUIS… The National Association of Electrical Distributors (NAED) announces the promotion of two TED Magazine executives. Michael Martin has been promoted to publisher, and Misty Byers has been promoted to editor.

TED Magazine is circulated monthly to over 27,000 readers in the electrical distribution industry. The award-winning magazine covers marketing reports, product trends, sales training techniques, operational improvements and news updates for the electrical distribution industry.

An NAED staff member since 1998, Martin has been TED associate publisher/editor since 2007 after serving as editor from 2000-2007. Martin is a member of the American Society of Business Publication Editors (ASBPE), the Missouri Association of Publications (MAP), and the Society of National Association Publications (SNAP). He received an ASBPE award for Editorial Excellence for the feature Deep in the Heart of Profit (May 2005), a feature article about Elliott Electrical Supply and its founder Bill Elliott. He also led the magazine to receive five additional ASBPE awards between 2004-2006.

Byers has been the managing editor of TED Magazine since 2001 when she joined NAED. She is a member of the Missouri Association of Publications (MAP), the American Society of Business Publication Editors (ASBPE), the Society of National Association Publications (SNAP), and Women in Periodical Publishing (WIPP). TED Magazine received a TABBI award from Trade Association Business Publications International and a Magnum Opus from Publications Management in 2007. Prior to joining NAED, Byers worked for North American Publishing Company, a trade-publishing house in Philadelphia.

Over the past 8 years, the magazine has added more editorial, been redesigned twice, increased advertising revenue, and advanced its online presence with multiple sites and newsletters. During this time, the magazine has also been recognized both nationally and regionally for editorial and design excellence.

“We are very pleased to make this announcement as both Michael and Misty have worked tirelessly in pursuit of publishing excellence for TED Magazine,” stated NAED President and Chief Executive Officer Tom Naber. “These promotions come as a result of successfully juggling multiple responsibilities and constantly striving to meet our members’ needs. Both put a great deal of energy not only into the magazine, but also into our association and the electrical industry.”

NAED is the trade association for the $70+ billion electrical distribution industry. Through networking, education, research, and benchmarking, NAED helps electrical distributors increase profitability and improve the channel. NAED’s membership represents approximately 4,400 locations internationally.